Tourtle is a travel tech startup in Indonesia tourism. One of the unique value proposition from Tourtle, they offer customized trip or personal assistance which enables traveler to book or adjust a trip based on their needs such as the arrangement of date, type of activity, facility, and costs.
Identity System, Brand Guidelines
Tourtle – Tour & Travel App.
Defining the brand.
In defining Tourtle identity system, we try to approach the early-adopter of Tourtle customer segments that is amplified by in-depth analysis of existing alternatives from today available potential competitors.