Walked in to PIPINOS, you can’t help but feel all warmth, joy, harmony and proximity in every “bites”, right? These good feelings are what we see and try to resonate in PIPINOS visual identity like their Cinnamon Rolls.
Brand Positioning Looks & Feel User Profiling Voice & Messaging
Defining the brand.
During brand discovery phase, determining the direction of the visual identity is an important step in bridging business strategy and visual design. And even more joy as we did it in PIPINOS kitchen! Sometimes sweet-scented of freshly-baked cookies that coming out of the oven, pauses our work for a moment.. what a surprise!
Cheerful Easy Going Simple
Hand-made Fresh served Homie Timeless Entrepreuner
Hand-drawn Minimal Sweet Messenger A bit natural
Cheerful, humble, easy going, enthusiastic and practical. Those ingredients are the core element to represent PIPINOS. Much like making a cake, recipes for the graphic elements; colors, typography, patterns, textures, & illustrations are all blended with the brand direction that have been determined.
Final touch, in glance you can see minimal graphic style, hand-drawn, sweet, with a bit of natural look becomes the action shown by PIPINOS, what’s your thought?