Se'i Sapi Lamalera
Se’i Sapi Lamalera is a Bandung based restaurant that serve traditional menu originated from Kupang Indonesia. As one of only a few restaurants that serve specific menu, Se’i Sapi Lamalera struggled to create a good communication language to present not only the menu that still unfamiliar but also the networking to attract consumer. And moreover, Bandung is well known as one of the best culinary town in Indonesia, so we are talking some massive competitors here.
Clarify Se'i Sapi Lamalera positioning and the customers they serve as the best restaurant that serve traditional menu in a modern way
Brand Positioning, Looks & Feel, Use Profiling, Voice & Messaging, Social Strategy & Social/Inbound Campaign
PT. Bintang Timur Indoboga
Defining the brand.
Our mission is to help Se’i Lamalera to become the brand it deserves, increase restaurant sales and brand recognition, and open new streams of revenue. It needed to be comprehensive and cohesive, impacting customer touch points from social media content that can communicate, singular and experience based.
Authentic Signature Local Joyful
Families In transition Middle/upper class Get bored with local specialties
Bright Modern & Classy Friendly & Empathetic
This way, costumer also participated in sei Lamalera branding process through sharing their experience. This led to growth in offline sales and brought a lot of attention from new attendees. Now Sei Sapi Lamalera serve over 2500 costumer per week.