Se'i Sapi Lamalera

Se’i Sapi Lamalera is a Bandung based restaurant that serve traditional menu originated from Kupang Indonesia. As one of only a few restaurants that serve specific menu, Se’i Sapi Lamalera struggled to create a good communication language to present not only the menu that still unfamiliar but also the networking to attract consumer. And moreover, Bandung is well known as one of the best culinary town in Indonesia, so we are talking some massive competitors here.


Clarify Se'i Sapi Lamalera positioning and the customers they serve as the best restaurant that serve traditional menu in a modern way

Service Delivered

Brand Positioning, Looks & Feel, Use Profiling, Voice & Messaging, Social Strategy & Social/Inbound Campaign


PT. Bintang Timur Indoboga

Defining the brand.

Our mission is to help Se’i Lamalera to become the brand it deservesincrease restaurant sales and brand recognition, and open new streams of revenue. It needed to be comprehensive and cohesive, impacting customer touch points from social media content that can communicate, singular and experience based.

Brand Attributes



In transition
Middle/upper class
Get bored with local specialties


Modern & Classy
Friendly & Empathetic

This way, costumer also participated in sei Lamalera branding process through sharing their experience. This led to growth in offline sales and brought a lot of attention from new attendees. Now Sei Sapi Lamalera serve over 2500 costumer per week.