Taste the Original Signature
from Nusa Tenggara Timur
Se’i Sapi Lamalera is a Bandung based restaurant that serve traditional menu originated from Kupang Indonesia. As one of only a few restaurants that serve specific menu, Sei Lamalera struggled to create a good communication language to present not only the menu that still unfamiliar but also the networking to attract consumer. And moreover, Bandung is well known as one of the best culinary town in Indonesia, so we are talking some massive competitors here.
Defining the strategy
Our mission is to help Sei Lamalera to become the brand it deserves, increase restaurant sales and brand recognition, and open new streams of revenue. It needed to be comprehensive and cohesive, impacting customer touch points from social media content that can communicate, singular and experience based.
Get bored with local specialities
Modern & Classy
Friendly & Empathetic
Build the system
We helped Sei Lamalera focusing on their brand recognition and marketing strategy through social media content that not only presenting the menu but also can create a two way communication between Sei Sapi Lamalera and their costumer.
This way, costumer also participated in sei Lamalera branding process through sharing their experience. This led to growth in offline sales and brought a lot of attention from new attendees. Now Sei Sapi Lamalera serve over 2500 costumer per week