Challenge
To determine a better communication language, since their costumer mainly come from middle to upper class society that needs more personal approach. To change perceptions that luxury can’t be related to mountaineering
Scopes of Project
Brand Strategy - Messaging - Identity System Design - Web Design and Development - Social Media and Email Campaign - Digital and Printed Marketing Assets
Additional
Client:Indonesia Expeditions
Year:2015 – now

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Indonesia Expeditions formerly Cesta Adventure is a mountain guiding company from Indonesia. When it first founded in 2012, Mountain guiding is relatively a new concepts in Indonesia. Many people questioning the importance of guide to climb mountains, and why Indonesia Expeditions offers such a premium services to their clients.

Brand refresh

Our first steep to work with them is changing the brand name from Cesta Adventure to more familiar and easy to pronounce Indonesia Expeditions.

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Defining marketing approach

We worked to define their marketing approach base on their target market and come to conclusion that the best strategy is to bring Indonesian abroad and in the other hand to bring foreigners to Indonesia.

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Attract people through social media with more human interest and experience based content to create a two way communication between Indonesia Expeditions with their followers.
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For their loyal costumer, we create a more personal ads strategy like newsletter etc.