Indonesia Expeditions
Indonesia Expeditions formerly Cesta Adventure is a mountain guiding company from Indonesia. When it first founded in 2012, Mountain guiding is relatively a new concepts in Indonesia. Many people questioning the importance of guide to climb mountains, and why Indonesia Expeditions offers such a premium services to their clients.
To determine a better communication language, since their costumer mainly come from middle to upper class society that needs more personal approach. To change perceptions that luxury can’t be related to mountaineering
Brand Positioning, Identity System, Looks & Feel, Use Profiling, Voice & Messaging, Social Strategy & Social/Inbound Campaign
PT. Bramanta Arkananta Sangkara
Brand refresh.
Our first steep to work with them is changing the brand name from Cesta Adventure to more familiar and easy to pronounce : Indonesia Expeditions.
Defining marketing approach.
We worked to define their marketing approach base on their target market and come to conclusion that the best strategy is to bring Indonesian abroad and in the other hand to bring foreigners to Indonesia.
Attract people through social media with more human interest and experience based content to create a two way communication between Indonesia Expeditions with their followers.
For their loyal costumer, we create a more personal ads strategy like newsletter etc.