Start Your Journey with Us!
Indonesia Expeditions formerly Cesta Adventure is a mountain guiding company from Indonesia. When it first founded in 2012, Mountain guiding is relatively a new concepts in Indonesia. Many people questioning the importance of guide to climb mountains, and why Indonesia Expeditions offers such a premium services to their clients.
Our first steep to work with them is changing the brand name from Cesta Adventure to more familiar and easy to pronounce Indonesia Expeditions.
Defining marketing approach
We worked to define their marketing approach base on their target market and come to conclusion that the best strategy is to bring Indonesian abroad and in the other hand to bring foreigners to Indonesia.