Dodol Tanjungsari
Sweet, tasty, and soft. Dodol Tanjungsari is one of the typical Kalimantan local food brands that has been established since 1969, made with an authentic recipe and maintained for more than 100 years.
Brand Positioning Looks & Feel User Profiling Voice & Messaging
Dodol Tanjungsari
Defining the brand.
As a peculiar food from Kalimantan, in the brand discovery phase, we need to do in-depth research on user profiles, how local specialties are so attached and become part of people’s daily lives.
Moreover, in the brand direction phase, it is necessary to emphasize the value of authenticity, cultural heritage, and the bonding between the brand and local cultural characteristics which narrows the message and leads to one point that Dodol Tanjungsari is part of the local community.
Authentic Legacy Momentous Heartly Connected
Cultured Authentic Community
