Indonesian Excellent and Developed Children
Waratmaja Abyakta Indonesia (WAI) is a supporting institution for families and schools, to contribute to building the attitude competence of Indonesian children. WAI offers an alternative way of learning, through adventure activities in the wilderness.
When WAI contacted us and shared about their needs, We already thought that it’s not going to be an easy task to create a brand identity for them. A brand identity is a complex thing. It’s more than a logo. And it’s more than a style guide. It’s an essential way to differentiate yourself from your competition. To build a brand identity you need a solid foundation but flexible enough so it can grow and evolve to look toward the future.
Defining the Brand
To begin this project we divide our working process into several phases. First we try to measure WAI consumer target. Who are they, what is their problem, how they do and how they act. It means we get a solid understanding of their needs, wants, and values.
After that we need to find others brand competitor. Building a brand identity is all about differentiation: making a brand visible, relevant, and unique. Without a firm understanding of the competitive landscape, it’s easy to blend in. This research is crucial to understand not just who the competition is but how the brand compares, in perception and presentation. As such, we analyze the competition, brand by brand, as well as the industry. We look specifically at how competitors present themselves in terms of common visual elements, trends, industry-specific visual themes, brand personalities, etc.
Chi ldren oriented
Education not only in formal form
We approach each phase from a philosophical and highly critical standpoint. We want to inspect, poke, and prod until we get to the core of a brand. Then we get down to business. By this time, we have a ton of information to help inform ideation. This is where we take that text-based information and translate it into visual concepts. The information we have is often steeped in emotional language about WAI’s personality, goals, and values. The goal is to bring those to life, stands out among competitors and makes a memorable visual impact for everyone