Scopes of Project
Brand Identity - Brand Style guide
Additional
Client:FISIP UNPAR
Year:2017

Young & Creative Business facility

Unpar Business and Technology incubator is one of the business mentoring & training programs for students or alumni from Parahyangan Catholic University, who will or currently building their own business. This program designed with expectation that young entrepreneurs or fast growing startup companies could have the provision of knowledge, skills and networking in running their business.

Defining the Brand

Together with the representatives from the program managers, we determine the brand positioning statement to get a strategic depiction about the key points of the UNPAR business & technology incubator. This key-point becomes a guidance in determining how the look, voice & acts of the brand itself.

Brand Attribute Statement

Young
Creative
Change Maker

Insight

Collage Students
Startups
Have a goals
Want to practice
Network Sortage

Action

Colorfull
Bright & Bold
Simple & Intuitive
Make it Easy

Image module
Image module

Colors & Material

Banner image
Medium Purple
#8a68e9
Banner image
Sunset Orange
#f43e48
Banner image
Manz
#f2f479
Banner image
Malibu
#59dbf4

Typography

Pier Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q rs t u v w x y z
Source Sans Pro
A B C D E F G HI J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q rs t u v w x y z
Layer
Layer
Layer
Image module
Image module
Image module
Image module
Image module