Attract the attention of potential clients
In order to attract the attention of potential clients who have an interest in mountain climbing requires a website that has all information and detail about the climbing packages. So that,
- Clients can have a glance about a mountain climbing trips, from preparation before climbing until they arriving back home. Indonesia Expeditions can be trusted by clients to give them new experiences on the mountain.
- More expert clients or for those who already had an experience in mountain climbing can customized their trip. For example location, time, itinerary etc.
Indonesia Expeditions want to refresh & develop the website, and to improve the way users find out all information about the trip.
Determine User Needs
The first step is to know the user needs, and translate the user flow as input in determining the wireframe and content creation to be compiled.
Based on the analysis above we can obtained:
- Shares important information flow in multiple channels that can be directly accessed by users; Trip details, company profile, and Guide profiles.
- Placing an inquiry form & email subscription as the focus of call to action